Meiji, a giant in the modern Japanese goodie biz, has produced many fantastic offerings over the years, ranging from the “It’s good but not great” to the “OMG! This is fantastic!!” For the most part. I’m a Meiji fan, and am willing to give anything these guys make a go.

This latest Meiji product comes just in time (why was this a winter release?) for blueberry season- Apollo Blueberry. Apollo Blueberry is a regional candy from Meiji’s “Hokkaido Label”. Hokkaido is “known” for its blueberries, just as Okinawa is “known” for its kurosato (black sugar).

Blueberry flavor is great no matter where it comes from. However, I’m a stickler for authenticity when it comes to blueberries. I’ll let fake strawberry slide, and will even welcome the chemical tang of “grape” soda. Just don’t mess with the blueberry. Will Meiji continue its streak of epic wins, or will it lose its mega points over blueberry gone wrong? Read more

I’m such a sucker for pretty packaging when it comes to Japanese treats. I don’t read the Japanese language above junior-junior remedial, so having smart, attractive packaging is important in conveying to me that I MUST buy a J-snack.

This tart/ cookie, Choco & Coffee, has a nice fusion of East meets West (and then misunderstands it a little) on the bag. BOURBON, the Japanese company who makes today’s treat, also makes other Western-inspired goodies. This is the first time I’ve ever sampled anything by BOURBON. Let’s see how my premiere tasting goes….

Packaging

Choco & Coffee has very elegant packaging, with a salmon and burgundy gradient and English script. The kanji is in small gold letters and offsets the colors of the pretty tarts pictured on the bag. Being able to see the product in one way or another is good, and Choco & Coffee tops that with not only displaying pictures of their product, but showcasing the product itself to boot. The elegance is marred, however by two incongruities: A yellow barn and silo sketched in as background plus a tacked on green wheat stamp in the lower corner. That’s just weak. Ignoring the barn is easy, but there’s no getting around that stylized green blob. Score: B+

Appearance

The tarts/cookies are dually wrapped. Each packet contains two thin, wafers filled with either chocolate or coffee flavored cream. The tarts are rather thin, but look good enough to serve at a tea party, fanned out on a pretty silver tray. Score: A

Texture

Choco & Coffee has good texture. A nice crispness of the wafer is followed by a smooth creaminess of the filling. The balance of mouthfeel is good. Score: A

Flavor

The first bite is a tad unexpected: The cookie is lightly sweetened and the coffee variety is slightly bitter, making for an un-cookie like experience. Although it’s light on the sugar, the cookie has a hint of butter. The chocolate and coffee fillings are creamy and are also very lightly sweetened. The coffee flavor, however, is robust and the chocolate is rich, but the minimal sweetness makes this treat a bit lacking.

After partaking of each cookie separately, I ate a coffee and a choco together, the way they’re packaged. The effect is tasty, but still not a full throttle dessert. Although the little “tarts” look like dessert waiting to happen, the experience doesn’t impart much of that feeling. Choco & Coffee doesn’t satisfy a sugar yen yet has a sophistication which I imagine speaks to mature Japanese. I don’t think these lil’ tarts would be a good accompaniment to bitter tea or coffee. Score: B-

Verdict

Choco & Coffee aren’t my idea of a cookie. They make an elegant dessert-esque display, while they have chocolate and coffee included in the ingredients, they just don’t fill that sugar craving. However, they do have a mature taste which may suit those pallets which prefer lightly sweetened treats. For me though, I’ll pass on these next time and reach for the Apollo instead.

Today’s candy has the most Western name to date: Butter Ball. Everything else up to now has been distinctly Japanese, even the pizza flavored snack I’ve reviewed has the unique touch of Japanese cuisine imparted upon it. But this hard, sweet candy beats it hands down by being butter in ball form. Can’t get any better than that!

The company which makes Butter Ball, UHA, is a truly inventive Japanese candy maker. They’re the creators of Shigekix, Koakuma and a slew of other appealing and inspiring snacks and candy.

Packaging

The packaging is rather blah for UHA, which stands for “Unique Human Adventure“. They usually have some phenomenally eye-catching packaging that hits you square in the face and forces you to buy their products. This bag looks like a bag of candy I’d find down at my local grocery store. The red kanji doesn’t pop off the orange backdrop and the black English font does nothing for me. The cow in the bright green field, however is a good contrasting image. Also, points for showing the product and for having the candy individually wrapped. Overall, though, I’m kinda unimpressed with Butter Ball’s packaging. UHA, you can do better!Score: B-

Appearance

The buttery yellow hue and satin sheen are attractive but it’s disappointing the candy is more of a lozenge shape than ball shape, seeing as how it’s called “Butter Ball”. Score: A-

Texture

Butter Ball is a hard candy with a smooth texture. When it’s sucked on, it releases it’s buttery flavor with a bit of heaviness, reminiscent of actual butter. Score: A

Flavor

Wow! This is awesome! It tastes like a butter cookie, with a hint of lemon. The flavor takes me back to when we would crack open a bag of butter cookies on a hot summer afternoon after school and chow down. The lemon is what takes this flavor to the butter cookie realm and not to that of butterscotch or true butter. Butter Ball also has a touch of milkiness, the overall effect being of buttery cookies. The flavor is nice and rich, just like a well made butter cookie. All the butter cookie essence without the cookie.Score: A+

Verdict

Butter Ball is another fantastic offering from a truly unique candy company. The flavor is full and delish. My only complaint is I keep crunching down on them expecting cookie but getting hard candy.

There’s this weird phenomena in Japan that, for whatever reason, men can’t be seen eating unsanctioned “female” candy. They can’t grab a box of Milk Pocky or Strawberry YamYam and still be thought manly and mature. This is at least the impression I get from candy makers whenever I see “Men’s Pocky” or “Men’s Bitter Chocolate”. What the heck? Can’t men in Japan get their sugar on? Apparently, Japanese men can only eat candy that’s not too sweet nor too girlish. And the packaging must be manly and mature. Once again, this is my impression, but when I asked a male Japanese friend if my impression was correct, he said, “Usually.”

Another friend went back to Japan and brought me back this Kizami Cacao, by Morinaga. I like Morinaga. They’re not terribly inventive, but they do chocolate fairly well. So I wasn’t unhappy with my pal’s choice of native candy, he was after all, male, and men must buy candy approved by the Manly Board of Japan…

Packaging

The packaging is elegant, masculine even. The black and brown gradient background is set off by the minimal kanji and Engrish: “KIZAMI-CACAO is a real and rich taste bitter chocolate.” The product is prominently displayed life-sized in a corner. It’s a very attractive box, but the spiffy packaging doesn’t stop there. The inside is set up so the individually-wrapped chocalate wafers are handily displayed. Niiiiccce. Score: A+

Appearance

The chocolates are about an inch and a half long by one inch wide. Some manner of topping is sprinkled just below the surface of the chocolate. It’s an elegant touch. Score: A

Texture

These chocolates are super smooth without a lot of greasy mouth feel some chocolates have. The sprinkled bits are hard to identify at first but I discover they’re bits of even darker chocolate embedded within. They give Kizami some added crispness. The chocolates are already a tad crisp due to their wafer-thinness. Score: A

Flavor

Rich, but not cloying is the first impression I get from Kizami Cacao, then I’m socked with bitterness. They weren’t kidding when they labeled this stuff bitter chocolate. 63% cocoa equals really dark chocolate. Dark chocolate must have at least 35% cocoa solids to be dark and Kizami’s got almost double that. The touch of sweetness that makes this stuff “candy” finally makes an appearance and shows the bitterness to the door. My poor tongue is still numb from the first bitter chocolate I’ve eaten as I unwrap a second piece. As a dark chocolate, this is a decent candy, but it’s almost too bitter to be enjoyable. Remember, if you’re a man, you can’t enjoy your chocolate! Score: B

Verdict

Kizami Cacao is definitely a chocolate marketed towards men, but there’s no reason anyone can’t savor the bitter taste of quality chocolate. If they like really, bitter, tongue numbing chocolate, that is.

Leave it to Kasugai, those purveyors of culinary delights, such as kiwi gummies and wasabi peas, to create a whole new taste experience: Pizza Beans.

Pizza Beans seem like a bad idea. A dichotomy exists between beans (healthy and nutritious) and pizza (delicious and lard-inducing) which seems too insurmountable to overcome. Kasugai already has snacks similar to this, though. Wasabi peas, fried broad beans, and coated peanuts are among Kasugais savory offerings. All three have a tasty, crisp coating which is flavored or plain. Never before, however, was pizza used as a flavor in the coating. Not only has Kasugai created a new taste sensation, they’ve attempted to merge two opposites together! How has Kasugai done this? What diabolical deliciousness (or not) awaits me in this bag? Let’s get this Pizza Bean party underway!

Packaging

Mega points on the packaging. First off, there’s a giant slice of meaty, greasy pizza, oozing with cheese right at the top of the bag. The flavor within must be hardcore pizza for the company to boldly slap a photo of it on their packaging. The picture dissolves into a darker gradient emblazoned with kanji. Immediately below the writing is a green banner declaring “Pizza Beans With Beer or Wine“. Thanks Kasugai. Now I know what to munch on when I’m throwing back a few bottles of merlot. I’m also informed of these beanies’ pizza bend by “Pizza taste of rich flavor“. Seriously though, the design is colorful, artfully arranged and highly informative. I know exactly what I’m getting and how it’s supposed to taste. Even if the beans taste like crap, the packaging did its job; I bought ‘em cause the bag was so attractive. Score: A+

Appearance

Far from looking like beans, Pizza Beans look like flat pebbles covered in cheese. It’s an interesting effect. Score: A

Texture

These beans have a helluva crunch. The outer coating smacks the mouth around first, followed by the satisfying crunch of the “roasted” (read as “fried”) beans. It’s the perfect amount of texture with zero greasy feel. Unlike other fried, flavored snack foods, these lil’ treats don’t leave much on the hands in the way of powder and oil. Very satisfying. Score: A+

Flavor

I expected to be greeted with the smell of pizza after opening the bag, but there’s nothing but a slight scent of old socks and seaweed. The taste however is actually kinda pizza-y. Pizza Beans have a subtle, mature flavor which hints at pizza. The first flavor to hit is the tang of cheddar cheese, followed by a hint of sugar and herbs/spices, then finishes off with some heat and pepper. The coating adds a bit of a wheat note, giving the vague impression of pizza crust. It’s not bad, not exactly pizza, but a fair attempt thereof.

I wouldn’t immediately say these beans taste like “PIZZA”, but they do taste cheesy, tangy, and wheat-y, all of which are characteristic of pizza. If anything, Pizza Beans taste a lot like cheddar Combos with some zest. Not a bad thing, and slightly healthier than the Combos. Score: A

Verdict

I highly recommend trying these beans. You’ll never know they’re beans and you’ll get taste and texture which beats any Western junk food, hands down.

Senbei, okaki, and arare, the elusive Japanese rice crackers. Or I should say, good senbei, okaki and arare are elusive. I’ve had my fair share of senbei and arare mixes, most of which have been underwhelming in terms of excitement and enjoyability. They all seem to taste the same with varying differences in texture and size. Everything tastes like shoyu (soy sauce), nori and sugar. These flavors are great, but given the huge diversity in appearance and packaging, shouldn’t there be just as many flavors to match?

Arare (hail stones) are made with glutinous rice (mochi kome). They can be either fried or baked, and have a crunchier texture than senbei. I like arare since they’re smaller than senbei and seem to come in more flavors as well. This particular snack, Tsuna Age Arare, is tare, “dressing” flavor.

Bon Chi Corporation is the manufacturer of today’s snack and they make all manner of senbei and arare.

Packaging

Great packaging for this snack. The green is appealing as is the bold kanji and equally bold romanji. The contrast in colors and reflective textures made this bag eye-catching in a sea of other Asian snacks. The actual arare are proudly displayed on the front and the back gives a brief description of the contents: “Japanese crispy snack. Dressing and salty taste. Good quality.” I like it when I’m informed how a particular food will taste. Score: A+

Appearance

Tsuna means “rope” and Age means “fried” in Japanese, it’s a fitting description for a snack that looks like twisted bits of deep-fried rope. The matte texture is a departure from the shiny sugar and shoyu glaze many rice crakers sport. Score: B

Texture

Tsuna age arare has a truly gratifying crunch. However, the crunch quickly melts way and becomes a greasy paste. These arare are definitely different than other rice crackers; they’re really greasy and oily. The oil sticks to the back of the throat and is too cloying. It’s actually disgusting how oily these crackers are.

One of the main reasons I like Japanese snacks is because the majority of them have a light taste and texture, even in the instances they’re fried. The grease in these rice crackers is a major turn off. I keep having to clear my throat or drink hot tea to get the oil out. My hands are also greasy. Gross. This is an unexpected find in a Japanese snack and very, very unwelcome. Score: F

Flavor

Dressing? Tare? These are supposed to taste like dressing? I wasn’t expecting a Catalina salad dressing flavor, but I was expecting some sort of vinegary tang. I’ve made many tare (dressings) and they utilize vinegars, miso, sesame, ginger and shoyu. Tuna age doesn’t even come close to any of those. One of the ingredients is vinegar powder, but it’s the seventh one listed. Vegetable oil is number two on the ingredient list. Oil wins over vinegar in this round.

These lil’ nasties remind me strongly of the American snack, Bugles. They taste like greasy, deep fried corn snacks, but there’s no corn in tsuna age. So there’s vinegar, but I can’t taste it, and there’s no corn and yet I taste corn…Score: F

Verdict

I’m very unhappy with this Japanese snack. It’s disgusting and nasty. This Japanese cracker is just like many American junk foods, right down to the grease and lack of sophisticated flavor. Even prior arare, which have let me down in the flavor department are way, way better than this. I’d rather eat shoyu and sugar then these icky deep fried concoctions.

Halloween and Christmas this year were one and the same as David made my Pocky dreams come true by buying me a Halloween Pocky variety pack with Pumpkin Pocky!!

I’ve wanted to try the pumpkin Pocky ever since I discovered it on the Pocky Gallery two years ago. I silently craved to try this Pocky, only voicing my desire twice. But apparently, someone was listening, and that someone was David. He found “Lovely Halloween” at our local Chinese grocery, of all places. The expiration date isn’t for another year, so I’m not minding this late Halloween treat!

Those unfamiliar with Pocky need only know this: Pocky are cracker sticks dipped in a wide variety of sweet flavorings. These coatings range from authentic Japanese flavors such as kinako, to “odd” flavors such as honeydew, to international ones such as chocolate mousse.

There’s nothing exceptionally spectacular about Pocky besides the interesting variety it comes in. The Decorer varieties are a real treat, however, as this line of Pocky is loaded with thick layers of creamy goodness, and look like cupcakes on sticks.

Trying each variety to taste how well Glico captured the essence of the flavor is the real reason I eat Pocky. Plus the crunch from the cookie/ cracker gives me my texture fix.

Packaging

What clever marketing! Glico took flavors already in their Pocky lineup, and with some creative packaging, transformed them into seasonal sellers! “Lovely Halloween” is what this variety pack was dubbed. The graphics are attractive and beautifully rendered with appealing shades. The strawberry Pocky sports an ichigo jack o’ lantern wearing a witch’s hat, the milk Pocky has a weird marshmallow-o’-lantern-ghost thing, and the pumpkin displays a standard American jack o’ lantern.

Pumpkins, stars, and bats adorn the box on all sides. On the back, there’s even an instant costume in the way of an ichigo o’ lantern mask for kids. Kawaii! Score: A

Appearance

Most Pocky look underwhelming; they resemble edible sparklers or incense. The Decorer (which this particular line-up isn’t) are impressive looking things.

Lovely Halloween is made up of pale orange, white covered, and pink coated cracker sticks. Whoop-de doo. Score: B+

Texture

Pocky has a satisfying crunch tempered by a sweet, creamy coating. They’re fun to eat on the go and are a real pleaser in the texture department. Score: A

Flavor

Pumpkin: What a gyp! Here I was all set to experience pumpkin goodness, but all I got was caramel! Not even kabocha, caramel. Weak. I keep waiting for some hint of pumpkin, or even pumpkin pie spice, but all that’s coming through is caramel. It’s not an unpleasant flavor, but it sure as hell isn’t pumpkin.

Why advertise this as pumpkin then??! There’s a frick’n jack o’ lantern on the box with the word “pumpkin” over it. Am I wrong to expect pumpkin? Maybe the makers of pumpkin Pocky believe American pumpkins (especially Halloween pumpkins) taste like caramel. I can’t think of a better reason for why I was so painfully cheated outta actual pumpkin flavor!!!

However, as a flavor in itself, the caramel for “pumpkin” is smooth without a bite and is not overly sweet. It’s actually tasty, but the bitterness of my pumpkin let-down makes the caramel taste like ashes in my mouth. Score: B

Milk: “Milk” reminds me of “Werther’s” toffee for some reason. It’s good and has a rich creamy taste. Score: A

Strawberry: Strawberry has a full, creamy taste and tastes like a strawberry milkshake. Strawberry milkshakes on sticks; the way of the future? Score: A

Verdict

The packaging for this variety pack makes this a visually appealing product, and at $3.60 for four packs of Pocky, this is a steal. But, don’t expect to be wowed by the flavors, all of which are available as individual flavors year round. If anything, buy “Lovely Halloween” for its aesthetics and the free strawberry witch jack o’ lantern mask.

Hard candy doesn’t really wow me; it’s a lump of flavored sugar that’s only function is to dissolve. Oh so not impressive. I like my candy with texture and personality, not some lazy piece of sucrose. However, if hard candy meets me halfway in terms of being more than a slightly flavorful ball of sweetness, then I’ll invest the cash to give it a shot.

Mitsuya Cider promises that it’ll taste like cider, at least, that’s what I got from the packaging. “Cider” is not a flavor I see often in hard candy, and Japanese hard candy hasn’t been as disappointing as Western hard candy-at least the Japanese candy I’ve tried so far.

The people who make Mitsuya Cider, Asahi, are part of the same giant mega-corp who manufacture alcoholic beverages, pharmaceuticals, and soft drinks. It would make sense for a huge beverage company to make candy modeled after their own drinks. Mitsuya Cider is an Asahi beverage, which is said to taste like “Sprite”. Mitsuya Cider is also available in white peach, grape, lemon and mikan (orange).

Packaging

The bag has bold fonts, which make it easy to read the giant English words on the front. Good use of colors and transparent materials add interest to the packaging. The apple on the front is further proof the candy is of the apple cider variety. Three balls on the packaging display the candies inside, which are individually packaged.

Each candy is individually wrapped and labeled according to flavor. Interestingly, there are two “cider” flavors, making a total of four flavors, despite the packaging on the front. Bonus flavor? One packet is green and simply says “Mitsuya Cider” and the other is yellow, sports an apple and also reads “Mitsuya Cider”. So which one is cider? And why bother calling both cider, since cider is made from apples and only one packet has an apple? I’ll bet the one with the apple is the apple cider…
Score: A

Appearance

Hard candy only works for me if it’s in ball form. Mitsuya Cider are nickel-sized balls with a satiny sheen. The pastel colors of pink, white, buttercup and peach are attractive matches for the satin glossiness.
Score: A

Texture

Mitsuya Cider takes a page from its beverage pedigree and fizzes in a subtle manner as it dissolves. The effervescence isn’t a violent action, but a steady, pleasant tingling that accompanies the flavor. It’s definitely carbonated in texture (if carbonated can even be described as texture) and is enjoyable. Crunching down on the candy is like crunching on any other hard candy except with a bit more fizz and a quicker dissolve of the candy.
Score: A+

Flavor

Cider rocks. I love apple cider, but I can’t really say that the cider (sans apple) variety of this candy actually tastes like apple cider. “Cider”, without the apple, tastes more like “Sprite”, which is what the beverage the candy is based off is supposed to taste like.

If the candy was to taste like the beverage; mission accomplished. However, if “cider” was supposed to taste like apple cider; fail. “Cider” is still an excellent flavor, as it’s lively, bright and all together refreshing. But, no dice on the apple cider flavor.
Score: A

The cider flavor with the apple on the packaging gets close to tasting like apple cider, but not close enough for me. This cider’s flavor is a light apple, which doesn’t equate with cider. Cider has a deeper and duskier apple flavor. This flavor is more like sparkling apple juice instead of apple cider. Good flavor, but it’s not apple cider.
Score: A-

The peach is another bright flavor and has a crisp taste. It’s very full and reminds me of a warm summer breeze. Americans don’t have any famous, mainstream peach flavored soda to equate the flavor to, but this candy is very tasty and light.
Score: A+

“Grape” is like sipping grape soda. It has that fake grape soda tang which harkens back to my youth, when we kids would pop open a can of Vess grape soda while on picnics. Grape is intense and it really tastes just like grape soda. Mmmm, fake grape…
Score: A

The Verdict

Mitsuya Cider is the tastiest hard candy I’ve tried in a long time. The flavors are all delicious and the fizziness makes them a joy to eat. I highly recommend this candy. At $2.99, you get all the flavor of four tasty sodas without all the sugar.