Hey you sassy sweets and you gorgeous gothics, Saturday June 7th is International Lolita Day! That’s right, this Saturday is a day when lolitas of all stripes and laces get glammed up to show their solidarity of the Gothic and Lolita lifestyle and fashion!

In honor of International Lolita Day, Kinokuniya Bookstore in New York City is teaming up with Del Rey Manga, Samurai Beat Radio, and VIZ Pictures to hold the very first Lolita and Maid Day.

Lolita and Maid Day

When: June 7th, 2008, starting at 10:00 AM
Where: Kinokuniya Bookstore, New York City, New York (USA)

Here’s the official press release:
The New York Anime Festival (NYAF) today announced it is partnering with Del Rey Manga, Samurai Beat Radio, and VIZ Pictures to hold the first Lolita and Maid Fashion Day at the largest Japanese bookstore in North America - New York City’s Kinokuniya Bookstore. Taking place Saturday, June 7 2008 in celebration of International Lolita Day, Kinokuniya Bookstore located at 1073 Avenue of the Americas in Manhattan will present a day-long series of events showcasing the diverse world of cute, cool, elegant, and hip fashion in modern Japan, namely Japanese Lolita and Maid fashions.

“We’re proud to help create Lolita and Maid Fashion Day at Kinokuniya,” New York Anime Festival Show Manager Lance Fensterman said. “Lolita and Maid fashion have quickly become two of the most prolific ambassadors of anime, manga, and Japanese culture in America, and the New York Anime Festival couldn’t be happier bringing these fashions to New York City - the fashion capital of the world.”

Kinokuniya’s Lolita and Maid Fashion Day will include special all-day activities as well as a series of Lolita and Maid-themed speakers and presentations…

Kinokuniya Lolita And Maid Fashion Day All-Day Events

Anime And Manga Discount: Any customer who comes into Kinokuniya Bookstore at 1073 Avenue of the Americas on Saturday, June 7 wearing a Lolita or Maid dress or anime, manga, or video game cosplay will receive 10% off all anime and manga purchases.

Lolita And Maid Sweets: Café Zaiya on Kinokuniya’s second floor presents a special menu of Lolita and Maid-themed desserts made especially for Lolita and Maid Day.

Lolita And Maid Fashion Day Giveaway: All customers who come into Kinokuniya Bookstore can enter to win a number of prizes from Del Rey Manga, the New York Anime Festival, and VIZ Pictures. Prizes include a collection of 100 of Del Rey Manga’s best-selling and fan-favorite books, free tickets to this September’s New York Anime Festival, and select films from the VIZ Pictures catalog. Winners will be drawn at the end of the day, and customers must be present to claim their prizes.

If you are able to go, send us a report back and we’ll try to post it on the site. Photos are also welcome!

Intro

When I found out that the Gothic & Lolita Bible was being licensed for release in the U.S., I was pretty psyched! For those of you who might not know what that is, it’s a collector’s magazine (dubbed a “mook” by the Japanese–somewhere between a magazine and a book) that showcases some amazing fashions unique to Tokyo. As the title implies, it’s an assorted collection of Gothic and Lolita styles as well as Punk and mixtures of said fashions (such as Gothic Lolita). It appeals to both cosplayers and fashionistas worldwide–but until now, only those able to read Japanese could bask in its entire glory.

Review

The editors state in a “popcast” that the first English Bible is more of a beginner’s guide than anything else, and that they plan on having more in-depth issues following this one. My question is: Was a beginner’s guide really necessary? Thousands of Gothic and Lolita adherents have been waiting years for this moment; we don’t need an introduction to the fashion we already like. Luckily, there is a good chunk of content that isn’t tailored specifically to the beginner–for example, there are quite a few interviews, and I enjoyed every single one! It’s also fun to read translations of some of the things I’ve seen in my Japanese Bibles.

The biggest disappointment for me is the noticeable lack of Gothic representation within the new English content. What gives the Gothic & Lolita Bible (abbreviated GLB) its namesake is the endless duality it provides by showcasing Gothic AND Lolita side-by-side. It’s 50/50, not 30/70, as senior editor Jenna Winterberg expressed in the popcast. She also noted that Gothic styles in Japan look different than they do here, a comment that I appreciate–why not show how different they are and appeal to those who enjoy them?

Why not take it a step further and examine Western-based news and trends that appeal to both Goths and Lolitas? For example, Goth-prince Voltaire, who hails from New York, recently recorded a music video with Gothic Lolitas cast among other elegant extras. Why not do an interview with him in the future? To offset that, an interview with someone from the Baby, the Stars Shine Bright store opening in San Fransisco could be placed next to it.

I do like Lolita fashion, but it’s not my preferred identity within the Gothic and Lolita spectrum, and unlike the Japanese version, the English GLB hasn’t represented me very well.

Despite this, the articles are quick, easy reads, and the vocabulary is smooth like butter. I also have to hand it to the photo management–all of the pictures are beautifully sharp, even the ones submitted by fans. This is a crucial asset to a fashion magazine.

Content

Although they’re skillfully written, the content of most of the new English articles read more like they were written by observers of Gothic and Lolita than participants. More specifically, they read like a fanatical rehash of egl community FAQs and conversations. If I wanted that, I would just go to the egl community. Ironically, the article written by egl community members is probably the most authentic to the Gothic and Lolita subculture outside of Japan.

One of my biggest pet-peeves about Gothic and Lolita articles is that for some reason, people think that backing up their claims with research is unnecessary. I don’t even know how to correct the history article in the front of the magazine, because parts of it are true for Gothic Lolita (that it has ties to Visual-kei), but not for all Lolita, which is what the author claims to be writing about halfway through the article–and it doesn’t even mention Gothic or Lolita origins prior to their popularity in the late ’90s. There are other articles where they seem to use “Lolita” as shorthand for “Gothic and Lolita” that made me think, Wait, are you talking about both, or just Lolita?

The translated content was a let-down as well. Because most of us can’t read Japanese, the GLBs have been more like picture books than magazines. When I heard the first English version would include translations from four GLBs, I was hoping I would finally be able to read some of those interesting-looking articles. But in fact, there are more reprinted photos than translated articles. Oh well, so much for that hope.

What’s more, I assumed they would either choose content from the four earliest or four most recent volumes, but they seem to have randomly chosen volumes 15, 16, 21, and 23. Volume 16, from which they reprinted the brand catalog, is from 2005–three years ago!

The interviews are the Bible’s saving grace. They’ve reeled in some of the most influential figures of Gothic and Lolita in Japan, including Nana Kitade and Mitsukazu Mihara. They’ve also managed to catch some time from some brand-house employees as well as some Lolitas closer to home, namely Aimee Major Steinberger, author of Japan Ai, and Vivien Hoffpauir of the store Candy Violet. Being able to delve into the lives of all of these talented people was an absolute pleasure, and their thoughts on Gothic and Lolita resonated well with me.

Fan Participation

The magazine’s strongest point is the amount of participation they requested from fans and adherents of the fashion. Not only do they include some art and poetry, but an entire article is written by Lolitas from the egl community, complete with photos of some of its members. A call for submissions appears on more than one page.

There isn’t much to discuss here because it doesn’t seem like many have answered to Tokyopop’s call yet. I hope more people participate in the future, because the GLB editors are extending a generous hand out to us. The more they know what we like and want, the better they will be able to please us in the future.

Patterns

The patterns were chosen well, because there are items for Goths and Lolitas, in the true spirit of the Gothic & Lolita Bible. Also, they are not clothes, but accessories–an Alice bow and matching bag, a wolf hat and matching gloves, a bunny-ear cape, and a pirate/punk cat-ear headpiece–so no worries about the patterns not fitting you!

There are difficulty levels printed near the items and they seem simple enough to make, but I wouldn’t recommend trying to assemble them without a basic knowledge of sewing terms and techniques. All four sets of accessories are printed on one page, so the directions for each item are small and precise and there are no pictures to guide you through the process.

Conclusion

The first volume of the English GLB is either hit or miss. Some might find delightful relief in a Gothic and Lolita publication that they can actually read, and others might cringe at how hard it tries to be Lolita. I suggest checking out a visual review of the magazine before you decide to fork over $20 for something you might either love or hate. You can view Tokyopop’s popcast, an amazon.com preview, or if you can’t wait, head to your local bookstore and flip through a copy yourself. (Note: It seems some store catalogs list this as the “Gothic & Lolita Collection”–just an fyi in case you need them to help you locate it.)

Welcome to the second installment of A Gothic Aristocrat Primer! I encourage you to read the first article, as there are some pointers there that also apply to the two styles I will brush over today: Madam and Ouji.

Madam Style

My impression of Gothic Madam is that of a grown-up Gothic Lolita; feminine and frilly with a hint of vintage, but minus the parts that make Lolita–the short skirt and petticoat, the cute collar and sleeves, and the childlikeness in general. It’s hard to find photos of people who call their style Madam, so I still have more studying to do, but it is definitely a style that exists in Tokyo street life.

Tips for dressing in this style:

• A dark or gothic aesthetic is essential. It is sometimes based on black, black-and-white (but classical) or Japanese fabrics and motifs (similar to those found in Classic Lolita and Waloli) can be implemented for a personalized look.
• Keep the general fashion sense and modesty of Gothic Lolita, but go for a mature femininity rather than a cute, girly one. It’s not necessarily a sophisticated and adultish style; rather, dress more your own age.
• Knee-length or shin-length skirts are common, but only skirts that do not require a petticoat (they are obviously Lolita if they do). They are usually, but not always, asymmetrical. Mermaid skirts (skirts that are form-fitted across the thighs but flare out at the bottom) are also in style.

Ouji style

Ouji (sometimes called Goth-Ouji, Ouji-kei, or Oujisama esp. by Westerners) is not a foreign term to our ears. Ouji means “Prince”, and is usually Prince-like, but mostly, it just means that this is a man’s style. We sometimes call this Dandy, but modern Dandy fashion is an entirely different world made up of adult and middle-aged men with a specific fashion aesthetic. I suppose if you are a gentleman who identifies well with Dandyism, you could add some Gothic influence to it to become a bonafide Gothic Dandy!

Sometimes this man-style is referred to as “Unisex” because women like to wear Ouji as well. Some women Ouji like to adopt a bishounen look. It makes sense for a woman to want to look like a man who looks like a woman, right? (Sarcasm not intended…)

Ouji is NOT, however, the ONLY men’s style in Gothic and Lolita. I’m just telling you about it because it is often associated with Aristocrat in the Western Goth-loli community. It is actually not always as elegant as our interpretation of Aristocrat would have us believe–Punk-styled Ouji is quite common.

Please Note: There is another style called Ouji-loli, and this should not be confused with Ouji-style. Westerners know Ouji-loli as “Kodona”, and it is cute and boyish–childlike, not Aristocratic. Ouji-loli is for girls. Please do not mix these up.

Tips for dressing in this style:

• The difference between Elegant style and Ouji style is a little blurry to me, but my guesses are: 1. Ouji is less pretty/androgynous/vampiric and more manly/princely, and allows punk influence, 2. Elegant is a ladies’ style (as I speculated in the first article).
• Ouji has a lot of leeway, and depending on the style you want to achieve, you can choose from elegant shirts with ruffles to gauze shirts with ripped hems and exaggerated collars. You usually want a button-up shirt, but that may not necessarily always be the case. (For example, Atelier Boz is currently selling some strange turtlenecks.) A normal dress shirt is ok, but it doesn’t really have the same feel as a gothic- or punk-influenced one…unless you alter it!
• Knickerbockers are a popular choice, and are a staple of Ouji fashion much the way puffy, knee-length skirts are of Lolita. They end well below the knee, and the bottoms are usually fitted to the legs, although some men like to wear loose-fitting ones instead. They are meant to be worn with long sock or stockings underneath.
• Long coats (such as the frock coat) and vests are common but not necessary.
• Cravats are also common but not necessary.
• An Ouji can wear a full-size hat or a mini-hat, but mini-hats are usually only seen in punkish styles. And speaking of accessories, canes or walking sticks with Gothic handles (ex., a skull on top) make a powerful accent to your ensemble.

Conclusion

If you would like to become an Aristocrat, Elegant Goth, Madam, or Ouji, I hope my tips help you find a starting ground, but my final advice to you is this: let no one tell you what you should and shouldn’t wear, because there will always be someone to challenge the rules and create exceptions. Find a Gothic & Lolita Bible or a Gothic and Lolita website–better if you find several–and look at the photos. Pick out the things you like and buy or imitate them. Do not be lazy, bashful, or uncertain! Put all of your effort into achieving your desired style! In time you will get the hang of it, understand what is and is not appropriate, and you will probably discover your own unique fashion quirks to boot.

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Kuroloki Roku will be a graduate of Columbia College Chicago in May 2008. She and her Prince reside in a hidden fortress in Chicagoland, and together they enjoy sipping tea, dressing up for outings, and playing DDR. Readers can find Roku’s Goth-loli blog at kuroloki.wordpress.com. Roku would like to have a career as an illustrator and graphic novelist.

Greetings, readers! I am known as Kuroloki Roku (my friends call me Roku), and for my first Anime Blog article, I would like to teach you about the elusive Aristocrats of Gothic and Lolita fashion.

Unfortunately, the terms and different types never imported well from Japan, and if I only told you about my own style, I don’t think I would be representing the whole fashion fairly, so I have been doing a great deal of research on it recently. Please keep checking back and asking questions in the future and I will keep you updated as I learn more.

Background

When Gothic Lolita first became popular overseas (approx. 2002 or earlier), we knew it as EGL, an abbreviation that stands for Elegant Gothic Lolita. We also knew that EGA (Elegant Gothic Aristocrat) was its masculine or mature counterpart.

We later learned that the style we loved was not called EGL, but Gothic Lolita. E.G.L and E.G.A are actually two categories for the clothing brand Moi-même-Moitié©, created by Mana, the apparent King of Gothic Lolita.

Yet, even though we ditched the terms, deeming them incorrect, we still thought in the same binary: Lolita vs. Adult. We simply dropped the “EG” and began to call our Lolita counterpart “Aristocrat”. And to this day, the mature, elegant fashions of Gothic and Lolita subculture still retain this label in Western communities.

Japanese adherents don’t think in this same binary. Whereas we think in terms of Lolita vs. Adult/Aristocrat, they think in terms of Lolita vs. Gothic, because the subculture is called Gothic and Lolita.

It’s necessary to understand that Lolita and Gothic are seen as opposites: while Lolita is girly and cute, Gothic is dark and brooding. Common sense dictates that anything that is not Lolita (in this subculture) is Gothic–unless it is Gothic Lolita, which is an eerie oxymoron to Japanese ears.

Which brings me to my point: Aristocrat is a Gothic style.

What’s ironic is that the style we think of as Aristocrat is called Elegant Gothic in Japanese communities. It’s like we dropped the wrong two initials from EGA! Did they get the name from the same place, or is that a coincidence? I can’t say for certain.

Fashion

There are several Japanese styles that are commonly lumped into the Western label of Aristocrat. The ones I feel confident enough to teach you about, besides Elegant Goth, are called Madam and Ouji. Due to article length, however, I will only be able to tell you about Elegant Goth today.

Please note that these are not the only Gothic styles that exist in Japan. This article only touches on the aristocratic Goth styles, which make up a fraction of the entire Japanese Goth fashion. (It is also worth noting that “Real” Goths do not associate themselves with Gothic and Lolita culture, or even Visual-kei for that matter. And they are right, in a way.)

Some similarities between these styles are:

• Common symbols include crucifixes and Christian imagery, angel wings, butterflies, crowns, keys, Vivienne Westwood orbs, skulls, roses, card suits, and the Fleur-de-lis.
• Asymmetrical hems are popular, as is general asymmetrical balance (for example, wearing one black lace glove and one solid black glove.) So are square-shaped skirts and dresses, which is what gives skirts like those found in Atelier Boz their jagged shape.
• When making your own clothing or buying off-brand garments, use cotton and polyester blends for fabrics; unique fabrics like velvet, taffeta, and silk are virtually never used.
• Female clothing usually incorporates frills and always uses skirts instead of pants (unless she is dressing Ouji style); male clothing is usually much less ornate than female clothing, and either pants or skirts may be worn.
• Gothic makeup can be bolder and more artistic than Lolita makeup, which is meant to look natural. However, makeup is meant to match the face to the outfit, not be the center of attention, so use balance, and look at a lot of pictures for ideas. Both ladies and gentlemen wear makeup, although it is not necessary for men. Do not paint your face white unless you want everyone to think you are a cosplayer. This is especially true in Japan. (Only, my Aristocrat roommate looks pretty hot in whiteface, so I might make him do it anyway.)
• These styles are as modest as Lolita and most of the same body areas tend to be covered (legs, shoulders/bust, midriff, back). Maybe this is overstepping the boundaries, but it is probably possible to add an Ero (short for Erotic) feel, similar to that of Erololi, which uses fetishistic garments as opposed to less garments. For example, wearing underwear such as corsets or waist-cinchers, petticoats, bloomers, or crinoline as outerwear are common Ero traits. (I don’t know of an Ero style for men, sorry guys!)

Elegant Gothic Fashion

In Gothic and Lolita, “Elegant” seems to be an umbrella term loosely used to describe beautiful fashions that hint at antique aristocracy. Thus, “Elegant Goth” is exactly what it sounds like it should be. It might describe only female clothing, because I have not yet found a young man whose outfit was described as “Elegant,” but I have seen young men dressing in styles that I find elegant, so until I learn otherwise, I will give them the benefit of the doubt.

The stage costumes of Arika Takarano (see photo), lead vocalist for Ali Project, could be considered an elaborate version of Elegant Gothic style.

Tips for dressing in this style:

• Wear dark, deep colors. The main color is usually black, sometimes accented by another color, such as white, deep red, or deep blue. Experiment with other combinations if you wish. You are not really trying to achieve “Gothic” in the usual sense as much as you are trying to be pretty, elegant, and Romantic–but also dark.
• The opposite of the above color scheme is to go completely white, or white with black accents. This is called “White Goth“. Sometimes people choose more of an ivory color.
• Skirts tend to be full-length, do not resemble Lolita and may or may not be poofy or require a petticoat. Atelier Boz does make long petticoats for long skirts.
• Men might wear a jabot and long pants, and maybe a corset. Pants are usually loose-fitting. I’ve seen some men wear capes.
• Some brands to consider are Atelier Boz, Na+H, Moi-même-Moitié©, and Miho Matsuda.

This concludes the first installment of A Gothic Aristocrat Primer. In the next article I will continue describing other styles such as Madam and Ouji, and include links to stores that you can purchase clothing or evoke inspiration from.

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Kuroloki Roku will be a graduate of Columbia College Chicago in May 2008. She and her Prince reside in a hidden fortress in Chicagoland, and together they enjoy sipping tea, dressing up for outings, and playing DDR. Readers can read more about gothic and lolita at Roku’s Goth-loli blog. Roku would like to have a career as an illustrator and graphic novelist.

Read A Gothic Aristocrat Primer, Part Two!

The rumors were true! Tokyopop has finally announced the release of the first English-language Gothic and Lolita Bible for February 2008. The success was first announced at Book Expo America on June 1, 2007. The release date was announced at New York Anime Fest in December 2007.

Lolitas and their Gothic companions are invited to share their own photos and illustrations in this debut issue.

The mook (book-like magazine) is intended to be printed in “hybrid format,” including both translated text from four Japanese issues as well as new content for the English release. This content is said to include interviews with Mitsukazu Mihara and Nana Kitade as well as Japan Ai author Aimee Major Steinberger. Also included in the mook are English-language patterns for creating your own accessories, among other exciting topics.

Too excited to wait? Pre-order it from Tokyopop’s website or Amazon!

See also:
About Manga
ComiPress
Anime News Network
La Carmina

So you’ve decided you’d like to dress in Lolita style, but your body type does not lend to the standard construction or sizing of Japanese brands. Or perhaps the clothing that you’ve always dreamed of will be forever out of stock. Fear not, aspiring Lolita, for there is another way to possess the fashion you desire!

What you seek is a commission. Your first step is to select the particular item you would like to have personally crafted for you. In order to better explain the process, let’s imagine that you’ve fallen in love with this black velvet Shirley Temple one piece. But alas, even if you obtained the original, it’s been designed for pre-teen girls! Only an eight-year-old could ever fit into such a thing! You must have it re-created in your size.

pictures

Begin by gathering up as many photos of this item as you can. Luckily for us, we have both a front and back photo. But what if we could find no back photo? The rest of the garment would be a mystery. Therefore it is up to you, the consumer, to fill in any gaps in information. Shall we leave it plain? How about a large bow? Maybe even a few ruffles? The choice is yours. (Of course you can make these suggestions even if you have the photo, it is your commission.)

finding a seamstress

Step two involves finding a reputable seamstress, preferably someone who has extensive experience with Lolita fashion. Don’t worry if it takes a little time to decide on who you feel will be perfect for your project. Ask around; other Lolitas are usually eager to share their commission experiences, both good and bad.

Post your Shirley Temple photos. Once you contact (or are contacted by) a potential sewing expert, inquire as to the cost of labor, materials and the like. Request credentials, references, and photos of previous commissions. Ask what her current queue looks like, and when you can expect your piece to be finished.

Questions to ask

Inquire as to any return or refund policies.Your seamstress is most likely not making a living sewing Lolita clothing, so she may have you enter into a contract that states you will pay for the dress regardless of the final result. Ask if, after your dress is complete, might you be able to ship it back to have a fitting issue resolved? Would you have to pay extra for this service, or is it included in the overall cost? These are matters that must be settled before the commission begins, to avoid misunderstandings later.

material

When it comes to materials, you can select them yourself and ship them (if you live in the same area as your commissioner, you may be able to go shopping together). Or, you can describe a price range (the most expensive, luxurious velvet? Something durable that will not show wear over time?), and trust the seamstress to buy the fabric and lace for you. In order to know how much material will be used, you will have to be measured.

measurements

A word about measurements: accurate measurements make accurate commissions. I suggest that you visit your nearest dry cleaners, and have yourself professionally measured. This clears up any misconceptions as to where to place the measuring tape, and also reduces the desire to cheat. Do not tell yourself “I should order it a bit small, because I’m planning on losing ten pounds.” SEND IN CURRENT, BRUTALLY EXACT MEASUREMENTS, not the measurements of the future! I cannot stress this enough!

At this point you have chosen your design, you’ve been measured, and you’ve agreed upon a payment method. Your photo and measurements are now in the hands of the seamstress. Can you just sit back and wait for your beautiful Shirley Temple recreation to arrive in the mail? No! You should remain in contact with her throughout the whole process. If you did not provide your own material, ask for photos of the types of trim that will be used (in this case, three different widths of white eyelet lace). The local fabric store might not have something that is identical to the original, so make sure you like what your seamstress has selected.

work in progress

Ask to see photos of the work in progress. If you are happy with your dress during the sewing stage, it’s likely that you will be happy with the end result. It may be possible to change a few details while the garment is under construction, but those same details may be near-impossible to change when the whole thing is said and done. If your seamstress is not as communicative as you would like, realize that her workload may be particularly heavy and try to be understanding.

On the happy day when you finally receive your dress, inspect it for obvious flaws. Try it on and make sure that it fits perfectly. If there is a problem, you should already be aware of the post-completion policies of your seamstress. If you are unsatisfied with the finished product, do your absolute best to work it out with her directly. If you are overjoyed with your purchase, don’t forget to send her a gushing email and a photo of yourself modeling her excellent work!

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About Curiosity: Curiosity Valentine is a contributing Lolita fashion writer with extensive knowledge of Lolita fashion. She’s spent time in Japan studying the subject matter and learning the language. She’s also the lead singer in the Gothic Lolita Industrial Jazz band, Curiosity. If you have any questions please feel free to comment below!

Pink Dress photo © Copyright In the Starlight.

If you’ve decided you’d like to dress in Lolita style, the first thing you must realize is that Lolita clothing is extremely expensive. High quality Lolita is near impossible to purchase cheaply, since Japanese brand clothing costs just as much as high-end designer American clothing lines like Betsey Johnson or Diane von Fürstenberg. Someone who aspires to dress in those designers knows not to expect to find such items at Wal-Mart, and it is the same with Lolita. Although it may be possible to find a handful of Lolita-suitable blouses, socks and so forth at stores like H&M, you will still pay high prices for complete outfits.

Baby, The Stars Shine Bright and Metamorphose Temps de Fille are two brands with online shopping sites which offer international shipping and accept PayPal. Closet Child deals in used Lolita clothing, and is a bit cheaper than purchasing new items, but is still pricey. Their website also accepts PayPal and ships internationally. (Unlike the other two sites, Closet Child does not feature a shopping cart option. Customers email a list of their desired items and receive a PayPal invoice afterwards.) For other brands which do not ship outside of Japan, there are many overseas shopping services available. eBay and other auction sites offer Lolita clothing on occasion, yet these items are usually created by independent seamstresses and are not Japanese brands.

Why is Lolita brand clothing so expensive? There are a number of reasons. For starters, Lolita companies are not major manufacturers. These brands produce a small quantity of specialty items, usually in a single size, and once their inventory is depleted they have a tendency to invent new designs instead of resurrecting old ones.

Apart from accessories, most of the clothing is produced in-house by Japanese clothiers instead of being outsourced to third world countries. They are composed of first-rate materials (although there are exceptions, of course). The Moi Meme Moitie line has a renowned reputation for its exceptional fabric and lace, and is perhaps the most costly of brands.

Lower priced Lolita clothing, typically produced outside of Japan, has a tendency towards cheap, thin fabric and rough lace. It’s the old maxim - You Get What You Pay For. Would you rather spend $100 now on a poorly made dress which will only last you a couple of months, or save your money and spend $300 on a gorgeous dress which will be beautiful for years to come?

$100 dresses from places like Bodyline (and Hot Topic, although not Japanese) are mainly purchased by those who are uncertain about whether they will enjoy dressing in Lolita clothing. Granted, $300 (excluding accessories, shoes and the like) is a large commitment. But one would not purchase a budget dress in order to decide if they would like wearing a Vera Wang gown. Actually, wearing an ill-fitting, scratchy dress may sour a person on the idea of Lolita altogether.

Lolita brand clothing is most often created in a single size (although Metamorphose has started to sporadically offer “tall size” in some blouses and jackets). The majority of Japanese girls have a similar body type, which lessens the need for brands to produce S, M and L sizes in anything but shoes. If your figure matches precisely to this standard, you will not have a problem, but this is rarely the case. Most Lolitas tend to have fitting issues involving shoulders, arm circumference, bust, waist, and height. Check diligently with the measurements on the websites before purchasing.

If you receive your item and fitting issues arise, you have two choices: constrain yourself with support garments, or take your clothing in to be altered. If your brand dress cuts off circulation at the waist yet fits perfectly otherwise, you should consider having it let out by a reputable tailor. If your dress requires three friends to shoehorn you into it, you should consider sending it back for a refund, or selling it and purchasing a new one. Ill-fitting Lolita has the same horrid look as any other ill-fitting clothing and should not bulge, pucker, slack or constrict.

If there is no possible way that you could fit into a Japanese brand dress, you can opt to have your clothing commissioned, which I will cover in a later installment.

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About Curiosity: Curiosity Valentine is a contributing Lolita fashion writer with extensive knowledge of Lolita fashion. She’s spent time in Japan studying the subject matter and learning the language. She’s also the lead singer in the Gothic Lolita Industrial Jazz band, Curiosity. If you have any questions please feel free to comment below!

I admit I’m a bit of a closet lolita. Last year’s panel on the subject had me hooked, so there was no way I was missing either, The Way of the Lolita or the Gothic Lolita Fashion Show.

I arrived at the The Way of the Lolita 30 minutes beforehand and met the moderator, Kurololi Roku. She’s been an Aristocrat for four years and she loves the long dresses and elegant lines that style showcases. She first became interested in the lolita fashion four years ago after finding this unique Japanese style online. Her passion for speaking about lolitas is what spurred her to co-moderate the panel this year.

Kurololi Roku, Roku for short, likes the overall lolita fashion since it has elements of American Goth but, also, because it’s an elegant and beautiful style; something which American Goth can lack at times Her favorite sub-genres within lolita are the mature and sophisticated Aristocrat, and the male style, Ojisama.

Roku started the panel by saying, “It’s called Gothic and Lolita, not Gothic Lolita.” Then she went into the three primary styles of Gothic and Lolita, aka the Gothic and Lolita color wheel. These would be: Lolita, Gothic, and Punk and all the sub-genres within it. Just like an actual color wheel, one could mix gothic with lolita and get Gothic Lolita, mix Gothic and punk to get Punk Gothic and so on and so on (would Sweet Punk work?)

She also debunked the theory that EGL and EGA are actually loli styles; they’re not. Mana, a popular Visual Kei singer developed a loli brand and called it “Elegant Gothic Lolita” and “Elegant Gothic Aristocrat”. It’s a no-no to refer to a style by these terms. It’d be like calling an American urban street style, Nike.

Lolita fashion first started round 1979. There was a fashion brand called Pink House that created pretty clothes for housewives to wear. It’s a rumor that Pink House was the first house to manufacture this fashion. Pink House no longer makes loli-esque clothing.

Gothic and Lolita are NOT cosplay. However, there are cosplay lolitas. Meaning, that most lolitas dress up loli because they would normally dress that way. There are people, on the other hand, who dress loli as a cosplay. Make sense?

While this panel stressed that people interested in lolita should make it unique to themselves, there still seem to be many gals/guys who adhere to a set of rules. Some American lolis have a strict code for being lolita. Any deviation from these guidelines results in the equivalent of an online and/or verbal drive-by. Novala, a Japanese author accredited to helping to create lolita fashion, had this to say in the latest Gothic & Lolita Bible in a article called, “Rules of the Lolita”, about the matter :

“So you say you want to become a Lolita.
It’s okay if you just become one, but you’re asking me.
What do I do to become a Lolita?
I don’t have a set response.
Well, I’ll need a headdress, and a pannier.
Does my outfit coordination look funny?
Am I making mistakes in Lolita?
Hey, why do you want to be a Lolita anyway?
Well, it’s popular, and my friends are doing it…
But, there aren’t any requirements to becoming a Lolita.
If you just imitate it, you’ll eventually achieve the appearance.
But I want to think about it.
Who are you living for?
If you think about your situation, you’re just afraid of being lonely.
You’re shouting out for freedom, but you’re only comfortable within rules.
I admire you for not offering up your full submission.
You Vivienne Westwood girls who don’t know who the Sex Pistols are.
Even when wearing a sweater, a princess is still a princess.
My rules for Lolita are my rules alone,
and only you can come to realize your own Lolita rules.
My gods and your gods are different.
There are angels wrapped in elegant love, striking tambourines, and if you keep them inside, they’ll be there to do their job when you take out your sword and fight.
Sometimes it’s hard for me to hear them.
I have a hint for you, though.
I’m not the only one who has realized this.
The answer to your thoughts about wanting to be proper.
Embroider frills to the bottom of your heart!
Place a tiara atop your soul!
And most of all, have pride.”

Translated by Curiosity

Two other guidelines set up by Novala are:

• Skirts must go below the knee
• Bangs must hit the eyebrows

Curiosity, the lolita co-moderator, showed up in time to add her translation of the article to the conversation. She’s a full time loli, choosing to wear name brand lolita fashions 24-7. When asked how much of a budget a loli would need to be that dedicated, she said “Astronomical”. Still haven’t found an exact number for that…

The panel wrapped up and we took our leave, but not without having a quick word with Curiosity. I’m afraid I gushed a bit when I said that her panel last year was what got me interested in lolita fashion. I then invited her to write for the site. I hope she does; she’s one enlightened and enlightening lolita!

UPDATED: Watch a video excerpt of the panel: