23Apr, 2008
Be a Man; Eat Kizami Cacao! The Male-Approved Bitter Chocolate From Japan
Posted by: Rachel In: Japanese Snack Reviews
There’s this weird phenomena in Japan that, for whatever reason, men can’t be seen eating unsanctioned “female” candy. They can’t grab a box of Milk Pocky or Strawberry YamYam and still be thought manly and mature. This is at least the impression I get from candy makers whenever I see “Men’s Pocky” or “Men’s Bitter Chocolate”. What the heck? Can’t men in Japan get their sugar on? Apparently, Japanese men can only eat candy that’s not too sweet nor too girlish. And the packaging must be manly and mature. Once again, this is my impression, but when I asked a male Japanese friend if my impression was correct, he said, “Usually.”
Another friend went back to Japan and brought me back this Kizami Cacao, by Morinaga. I like Morinaga. They’re not terribly inventive, but they do chocolate fairly well. So I wasn’t unhappy with my pal’s choice of native candy, he was after all, male, and men must buy candy approved by the Manly Board of Japan…
Packaging
The packaging is elegant, masculine even. The black and brown gradient background is set off by the minimal kanji and Engrish: “KIZAMI-CACAO is a real and rich taste bitter chocolate.” The product is prominently displayed life-sized in a corner. It’s a very attractive box, but the spiffy packaging doesn’t stop there. The inside is set up so the individually-wrapped chocalate wafers are handily displayed. Niiiiccce. Score: A+
Appearance
The chocolates are about an inch and a half long by one inch wide. Some manner of topping is sprinkled just below the surface of the chocolate. It’s an elegant touch. Score: A
Texture
These chocolates are super smooth without a lot of greasy mouth feel some chocolates have. The sprinkled bits are hard to identify at first but I discover they’re bits of even darker chocolate embedded within. They give Kizami some added crispness. The chocolates are already a tad crisp due to their wafer-thinness. Score: A
Flavor
Rich, but not cloying is the first impression I get from Kizami Cacao, then I’m socked with bitterness. They weren’t kidding when they labeled this stuff bitter chocolate. 63% cocoa equals really dark chocolate. Dark chocolate must have at least 35% cocoa solids to be dark and Kizami’s got almost double that. The touch of sweetness that makes this stuff “candy” finally makes an appearance and shows the bitterness to the door. My poor tongue is still numb from the first bitter chocolate I’ve eaten as I unwrap a second piece. As a dark chocolate, this is a decent candy, but it’s almost too bitter to be enjoyable. Remember, if you’re a man, you can’t enjoy your chocolate! Score: B
Verdict
Kizami Cacao is definitely a chocolate marketed towards men, but there’s no reason anyone can’t savor the bitter taste of quality chocolate. If they like really, bitter, tongue numbing chocolate, that is.
